论文部分内容阅读
不可否认,信息传播的主战场已迁移到移动端,纸媒正经历前所未有的变革。立足品牌和内容生产的优势,不少纸媒主动出发,积极探索,要在互联网主阵地占领一席之地,拥有更大影响力。3月1日,解放日报再次出征,迈出了“深度融合,整体转型”的坚实一步。解放日报正一手打造必读性强的精品党报,一手通过融合转型,把APP上海观察建设成为上海市委的发布平台。一支队伍,两个媒体;一次采集,多元发布;报网融合,拓展渠道;创新表达,扩大影响。融合转型的基础,是一支团队,因此,团队的改变是根本。
Admittedly, the main battlefield of information dissemination has been moved to the mobile terminal, and paper media is undergoing unprecedented changes. Based on the advantages of brand and content production, many paper and media take the initiative to set out and actively explore. They must gain greater influence by occupying a place in the main front of the Internet. March 1, Liberation Daily once again set off, has taken a “deep integration, the overall transformation,” a solid step. Liberation Daily is one-handedly build a must-read quality of the party newspaper, one-hand through the transformation of integration, the Shanghai APP observation building into the Shanghai municipal release platform. A team, two media; a collection, multiple release; newspaper network integration, to expand channels; innovative expression, to expand influence. The foundation of the transition is a team, so team changes are fundamental.