传统出版社发展升级动力源探析 ——以江西高校出版社为例

来源 :文化创新比较研究 | 被引量 : 0次 | 上传用户：aspxcss

【摘要】

：

传统出版社发展升级没有可以照搬的现成模式.认真研究自身特色和市场需求,找准市场定位,集聚优势资源,创新生产经营管理模式,加强人才建设,通过推进精品化生产、品牌化经营、

【作者】

：

李友生

【机构】

：

江西高校出版社,江西南昌,330046

【出处】

：

文化创新比较研究

【发表日期】

：

2017年23期

【关键词】

：

传统出版特色发展转型升级动力

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传统出版社发展升级没有可以照搬的现成模式.认真研究自身特色和市场需求,找准市场定位,集聚优势资源,创新生产经营管理模式,加强人才建设,通过推进精品化生产、品牌化经营、特色化发展不断提升自身价值,才是实现发展升级现实可靠的选择.本文试图从提升专业服务力、品牌影响力、发展创新力、核心竞争力等方面,探析传统出版社如何因地因社制宜、因时因势制策挖掘发展升级的动力.

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传统出版社发展升级动力源探析 ——以江西高校出版社为例

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