目前,我国的酒店信息化管理还没有得到大多数酒店的认同,很多的酒店还在应用传统的营销管理模式,没有认识到信息化管理的重要性。在旅游市场快速发展的情况下,酒店行业内部的竞争十分激烈,所以酒店管理者为了能够更好的生存发展,就需要寻求一条更好的发展道路,而酒店信息化管理就是能够帮助酒店生存,促进酒店发展的营销管理模式。 At present, China’s hotel information management has not been recognized by most hotels, many hotels are still using the traditional marketing management model, did not realize the importance of information management. In the case of rapid development of the tourism market, competition within the hotel industry is very fierce, so hotel managers need to seek a better development path in order to survive better, and hotel information management is to help hotel survive, Promote the development of the hotel marketing management model.