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【目的/意义】致力于丰富在线群体的研究体系,本文引入系统思想的启示,创新地通过观测社会系统响应函数趋势来定性判断话题的驱动力和传播性,以此将在线群体分成四类,即外源性首要传播型、外源性次要传播型、内源性首要传播型和内源性次要传播型。【方法/过程】运用扎根理论和网络志方法,利用多案例研究法的思路,创新性地从个体成员参与的角度切入,探索内源动力在线群体的形成契机和成长轨迹。【结果/结论】本研究聚焦在个体的不同参与阶段。围绕首要传播型话题和次要传播型话题分别提出模型来揭示其形成过程。并且,通过与讨论外源动力话题的在线群体对比,归纳出不同种类话题的动力来源和传播力对群体形成的影响。
Purpose / Significance It is devoted to enriching the research system of online groups. By introducing the enlightenment of system ideas, this paper innovatively observes the social system response function trend to qualitatively determine the driving force and communication of the topics, and divides the online groups into four categories, Namely extrinsic primary transmission, exogenous secondary transmission, endogenous primary transmission and endogenous secondary transmission. 【Method / Process】 Utilizing the grounded theory and online blog method, using the idea of multi-case study, we can start from the point of participation of individual members and explore the formation chance and growth path of the endogenous motivation online groups. [Results / Conclusions] This study focuses on the different stages of individual participation. The main topics of communication and secondary communication topics were proposed models to reveal the formation of the process. In addition, by comparing with the online groups discussing exogenous motivation topics, this paper summarizes the influence of motivation and communicative power of different kinds of topics on group formation.