长期以来,教辅类报刊凭借读者群相对固定的优势,经营业绩好于其他行业报刊。也正是基于这一点,越来越多的人看中了这一市场,纷纷加入到切“蛋糕’的队伍中来,导致市场竞争日趋激烈,甚至出现了恶性竞争的局面。同时,素质教育的理念深入人心,“减负”的呼声不绝 For a long time, teaching supplementary newspapers and periodicals rely on readers’ relatively stable advantages and their business performance is better than that of other industry newspapers and periodicals. It is also based on this that more and more people fancy this market, have joined the “cake” team, leading to an increasingly fierce market competition, and even vicious competition .At the same time, quality education The concept of deep penetration of the people, “burden” no stop there