讲述者:广东奥园集团品牌中心企业部经理黄鹏程 黄鹏程给我们讲了一个选择成功的故事,在他看来,选择广告公司时,广告收费问题一直都不是首选项。他认为,这不但是对广告公司负责任,更是对自己负责任。选用不合适的广告公司所造成的损失根本不能与低的那几个点相比。他将这个过程比做是谈恋爱,首先,是要了解自己的实质;其次,是要了解对方的实质;最后,找出适合双方的合作、经营模式。 Narrator: Huang Pengcheng, manager of Enterprise Department of Guangdong Aoyuan Group Brand Center, told us a story of successful choice. In his opinion, when it comes to choosing an advertising company, advertising fees and charges have not always been the first choice. He believes that this is not only responsible for the advertising company, but also responsible for themselves. The loss caused by the use of inappropriate advertising agencies simply can not be compared with those low points. He compared this process to being a fall in love. First, he wanted to know his own essence. Second, he wanted to understand each other’s essence. Finally, he found out the mode of cooperation and business suitable for both parties.