Trivalent europium doped zinc oxide (ZnO:Eu3+) nanocrystals were synthesized via room temperature chemical co-precipitation and they were systematically characterized by means of X-ray diffraction (XRD), Fourier transform infrared spectroscopy (FTIR) and photoluminescence (PL) spectroscopy. The as-synthesized samples were found to have hexagonal wurtzite coexisted with the intermediate Zn5(OH)8Cl2·H2O phase, while the single hexagonal phase was facilitated due to the calcinations. The as obtained samples were broadly composed of nanoflakes while the highly crystalline nanorods were formed due to low temperature annealing of the as-synthesized samples. The crystallite size of the nanoflakes and nanorods (40-90 nm) were extracted from the XRD pattern which was found to be consistent with scanning electron microscopy (SEM) measurements. The photolumi-nescence (PL) spectra of nanophosphors showed bright red and orange emissions at 618 and 594 nm respectively with efficient broad blue green emission spectrum due to ZnO lattice. Further, a good energy transfer process from ZnO host to Eu3+ was observed in PL emission and excitation spectra of Eu3+ doped ZnO ions. In all, the present nanophosphors were found to have great potentiality for bio-applications. Trivalent europium doped zinc oxide (ZnO: Eu3 +) nanocrystals were synthesized via room temperature chemical co-precipitation and they were systematically characterized by means of X-ray diffraction (XRD), Fourier transform infrared spectroscopy (FTIR) and photoluminescence (PL) The as-synthesized samples were found to have hexagonal wurtzite coexisted with the intermediate Zn5 (OH) 8Cl2 · H2O phase, while the single hexagonal phase was facilitated due to the calcinations. The as obtained samples were broadly composed of nanoflakes while the highly crystalline nanorods were formed due to low temperature annealing of the as-synthesized samples. The crystallite size of the nanoflakes and nanorods (40-90 nm) were extracted from the XRD pattern which was found to be consistent with scanning electron microscopy (SEM) measurements. The photolumi-nescence (PL) spectra of nanophosphors showed bright red and orange emissions at 618 and 594 nm respectively with efficient broad blue gree Further, a good energy transfer process from ZnO host to Eu3 + was observed in PL emission and excitation spectra of Eu3 + doped ZnO ions. In all, the present nanophosphors were found to have great potentiality for bio-applications .