尊尼获加:现在,你不能单纯用广告来跟消费者沟通,要用多媒体的方式。也正因如此,没法只凭借一家广告公司来完成所有你要的。所以我们现在也有好几家代理商。品牌就像是中间的大蜘蛛,要指挥那些代理商跟你合作,编织成漂亮的丝网。尊尼获加比较大的项目一般都会有至少三家agency来一起合作,借用每家agency各自的长处。大众汽车:Think Blue是一个可以持续的品牌概念。我们的角色是去影响消费者的生活和环境,并同他们一道分享我们的企业哲学,从教育到环境保护,每个 Johnnie Walker: Now, you can not simply use advertising to communicate with consumers, to use multimedia. It is precisely because of this, can not just rely on an advertising company to do all you want. So we now have several agents. Brand is like the middle of the big spider, to direct those agents to cooperate with you, woven into a beautiful screen. Johnnie Walker bigger projects generally have at least three agencies to work together to borrow the respective strengths of each agency. Volkswagen: Think Blue is a sustainable brand concept. Our role is to influence the lives and the environment of consumers and to share with them the philosophy of our business, from education to environmental protection, each