将业务构想包装成破坏性计划,越来越成为打击市场领先者的有效策略。当竞争者想要逃跑而不是迎战时,破坏性策略就开始发挥作用了。在每个行业、每个企业中,总是存在着一种潜在力量,驱使管理完善的大企业向高端市场发展。不管后来者是否采取破坏性策略,领先者都被这股力量驱动着,朝可以预知的方向发展。延续性是更好的捕鼠器我们必须强调,我们不是在打击人们追求延续性创新的积极性。总有那么一些企业在早期进入新的行业领域时,很快就变得鹤立鸡群——比其他同行更果断地进行延续性创新——这也是它们能成功向更高端市场发 Packaging business ideas into disruptive plans is increasingly becoming an effective strategy to combat market leaders. Destructive tactics come into play when competitors want to run away rather than face up. In every industry and every enterprise, there is always a potential force that drives well-managed large enterprises to develop into high-end markets. Regardless of whether the latecomer takes a destructive strategy, the leader is driven by this force toward a predictable direction. Continuity is a better mousetrap We must emphasize that we are not motivating people to pursue continual innovation. There are always companies that soon became prominent when they first got into new industries - more decisively than others to innovate sustainably - and that they were able to successfully launch to higher-end markets