由于市场竞争激烈以及传媒的多元化,新旧产品、品牌都面临一个共同的难题:向目标消费者输送产品及品牌讯息越来越难,消费者面对爆炸的讯息越来越表现出不满、烦躁、漠视的态度,对单一品牌的注意力、识别力极低。但一个上佳的营销组合却是成功营销的基本保证。 Due to fierce market competition and diversification of the media, new and old products and brands all face a common problem: it is more and more difficult to deliver products and brand messages to target consumers, and consumers are increasingly dissatisfied and annoyed at the message of the explosion , Indifferent attitude, the attention of a single brand, very low recognition. But a good marketing mix is ​​the basic guarantee of successful marketing.