张世贤研究员编著的《现代品牌战略》是一本关于品牌的力作,该书也是由陈佳贵和冯虹任总主编的“现代工商管理文库”系列教材中的一本,该套从书由经济管理出版社编辑出版。阅读全书,感觉作为一本教材,该书有以下几方面的特点: The “Modern Brand Strategy” by Zhang Shixian researcher is a masterpiece about the brand. The book is also a book by the editor in chief of Chen Jiagui and Feng Hong, “Modern Business Administration Library” series of books, which is published from the book Economic Management Publishing Editing and publishing. Read the book, feeling as a textbook, the book has the following characteristics: