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提升义乌城市文化软实力是义乌建立独特竞争优势并保持可持续发展的内在动力。在国际贸易综合改革试点的背景下,应从树立文化兴市观念、制定文化发展战略、加大政府扶持力度、强化文化设施建设、培育市民文化意识、发展现代文化传媒等方面来提升义乌的文化软实力,从而为义乌构建宜商宜游宜居的国际商贸名城奠定基础。
To enhance the soft power of urban culture in Yiwu is the inherent impetus for Yiwu to establish unique competitive advantages and maintain sustainable development. Under the background of the Pilot Reform in International Trade, we should enhance the cultural softness of Yiwu from the aspects of establishing the concept of city development through culture, formulating the strategy of cultural development, strengthening government support, strengthening the construction of cultural facilities, cultivating the awareness of civic culture and developing modern cultural media Strength, so as Yiwu build Yi-yi should be livable international business city laid the foundation.