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策划前言在所有国内企业的行动策略里,都有两个维度——国际市场和国内市场。这是一种绝对的战略组合:如果获得国际市场的认可,将会为企业在中国的生存带来重大利好。如果能成功地走出去,又有赖于品牌在中国市场的良好表现,有赖于中国经济发展整体向好的大平台。
Planning Preface There are two dimensions in the strategy of action for all domestic enterprises - the international market and the domestic market. This is an absolute strategic combination: if recognized by the international market, it will bring great benefits to the survival of the enterprise in China. If you can successfully go out, but also depends on the good performance of the brand in the Chinese market, depends on China’s overall economic development as a big platform.