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近年来,以BAT为代表的一大批互联网企业纷纷开始布局电影产业,渗透到了电影产业链的方方面面,上到电影开拍之前剧本的选定、资金的募集,到电影的拍摄、发行、放映,宣传等都看到了互联网的身影。互联网企业的价值链布局在影视制作上,2014年阿里巴巴收购文化中国改名阿里影业,打造自己的影视公司;资金环节,阿里推出了娱乐宝项目,通过众筹的方式来凑集资金,目前娱乐宝已发展成为一个巨大的电影
In recent years, a large number of Internet companies represented by BAT have begun to layout the film industry, infiltrated all aspects of the film industry chain, from the selection of the script before filming, fundraising, filming, distribution, screening and promotion And so have seen the figure of the Internet. The layout of the value chain of Internet companies in the film and television production, in 2014 Alibaba acquisition of culture China renamed Ali Film, to create their own film and television companies; funding, Ali introduced the entertainment Po project, through crowdfunding approach to collect funds, the current entertainment Po has evolved into a huge movie