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国会批准通过《1996年电信法》后 ,广播业内大型广播公司在数量上急剧增加 ,传统上以直播以及本地节目为主的特点也发生了变化。联邦通信委员会对一些颇具规模的广播公司的扩张施行放松管制 (deregulation)政策 ,而这些公司为了长期降低运作成本 ,广泛地采用了诸如自动声道(voicetracking)、地方节目辛迪加 (localsyndication)和音乐自动控制 (musicautomation)等新技术。据介绍这些新技术是“虚拟的” ,并且改变了美国广播业的一些基本特征。本项研究将通过对一系列广泛采用了新技术的广播电台的个案分析 ,揭示九十年代末期广播业内的全新变化。
After Parliament approved the enactment of the Telecommunications Act of 1996, the number of large broadcasters in the broadcasting industry has increased dramatically. Traditionally, the features of live broadcasts and local programs have also changed. The Federal Communications Commission has deregulation policies on the expansion of some of the largest broadcasters that have used a wide range of technologies such as voicetracking, local programming syndication and music automation to reduce operating costs over the long term. Control (musicautomation) and other new technologies. It is reported that these new technologies are “virtual” and have changed some of the basic characteristics of the U.S. broadcasting industry. This study will reveal new changes in the broadcasting industry in the late 1990s through a case-by-case analysis of a series of broadcasters that have adopted new technologies widely.