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在新媒体迅猛发展的势头下,以互联网、手机为代表的新媒介对当代高职学生产生着重要的影响。高职学生作为其媒介受众的重要组成部分,每天都在主动或被动接收、传递着大量信息。可以说“新媒体”等新兴媒介颠覆了传统的信息传播方式,革新了社会主义核心价值观的传递和接受模式,给高职院校思政工作教育带来了新的发展机遇,也迎来更大的挑战。本文结合新媒体的传播特点,分析了高职学生媒介素养提升的重要性,并尝试创新高职学生媒介素养培育路径,引导他们理性、客观、公正地对待网络信息。
With the rapid development of new media, new media represented by the Internet and mobile phones have an important impact on contemporary vocational students. Vocational students as an important part of their media audience, active or passive every day to receive, pass a lot of information. It can be said that emerging media such as “New Media” subvert the traditional methods of information dissemination, innovate the transmission and acceptance modes of socialist core values, and bring new opportunities for development in ideological and political work education in higher vocational colleges. Come bigger challenge. Based on the characteristics of the new media, this paper analyzes the importance of improving the media literacy of vocational students and tries to innovate the way of cultivating media literacy of vocational students and guide them to deal with the network information rationally, objectively and impartially.