论文部分内容阅读
会展经济是近年发展异常迅速的经济形式,会展策划与管理专业也是近年各地高等院校竞相开办的专业。结合学院特色,针对市场需求,广东工商职业学院2012年在经济管理系下开设会展策划与管理专业。结合广东工商职业学院的实际情况,分析了现阶段会展产业人才市场需求状况,并对会展策划与管理专业的人才培养目标和就业岗位进行了定位,在此基础上,对会展策划与管理专业课程体系构建进行了探讨,以期进一步促进我校会展策划与管理专业建设的发展。
Exhibition economy is an extremely rapid economic development in recent years, convention planning and management professional is also in recent years colleges and universities competing to run the profession. Combined with the characteristics of the college, in response to market demand, Guangdong Polytechnic College opened in 2012 under the Department of Economic Management Exhibition Planning and Management. Combined with the actual situation of Guangdong Polytechnic, this paper analyzes the demand situation of talent market in MICE industry and analyzes the target of talent training and job creation for MICE planning and management. On this basis, System construction has been explored, with a view to further promote our school planning and management of professional development of the building.