概念整合是一种认知操作模式,这一模式可以解释有关的语言现象。因为它是把几个不同的认知域以框架的形式联系起来,从而用于解释一系列的语言认知的心理活动。双关语是英语广告中广泛运用的一种修辞手段。本文将概念整合理论与双关语认知研究相结合,解读商业广告英语双关语的生成,并举例说明其汉译的方法,阐述其认知特点,进而验证概念整合理论对英语双关语认知的阐释力,并且强调这一理论的实用性。 Conceptual integration is a cognitive operating model that can explain related linguistic phenomena. Because it connects several different cognitive domains in the form of a frame, it is used to explain a series of linguistic cognitive psychological activities. Puns are a widely used rhetoric in English advertising. This paper combines concept integration theory with puns cognition research to interpret the generation of English puns for commercial advertisements. It also illustrates the method of Chinese translation, expounds its cognitive features, and then verifies the concept integration theory to recognize English puns. Explain the power and emphasize the practicality of this theory.