Talking Treasures

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  Every Treasure Tells a Story is a popular TV documentary series about Chinese cultural relics produced by China Central Television (CCTV). The film crew combed nearly 100 museums, archaeological institutes and more than 50 archaeological sites in China to select 100 precious cultural relics symbolic of the development of Chinese civilization. Each five-minute episode is devoted to one relic, making the series run a total time of 500 minutes across 100 episodes.
  Zhang Ning, deputy editor-inchief of CCTV, explains that the documentary series reinterprets those cultural relics as “indicators of the evolution of civilization,” and serves as a “video index of Chinese civilization.” The documentary series is divided into four “seasons,”each with 25 episodes. The short length of each episode is intended to attract younger viewers accustomed to watching short online videos.
  A follow-up and appendix to the documentary series, the book Every Treasure Tells a Story uses vivid and elaborate language to tell legendary stories and trace the twists and turns behind the national treasures.“How can we revitalize, develop and spread the cultural essence hidden in Chinese relics?” says Shan Jixiang, former director of the Palace Museum, in the preface of the book.“Every Treasure Tells a Story has provided some clues.”
  The book leads readers to appreciate the immortal value and charm of Chinese national treasures through fascinating stories. It also includes considerable supplementary information on the production process of cultural relics, related Chinese culture, and comparisons between Chinese and foreign cultures. The overall content of the book is more literary, informative and artistic than the video series.


  Every Treasure Tells a Story will be published in Chinese, English,French, Spanish and Arabic, in a total of 20 books divided into four seasons. In a variety of languages, the books recount legendary stories, record production techniques and interpret Chinese culture, mythology and legends that connect cultural relics to readers of all kinds. The mission aims to help readers around the world better understand Chinese cultural relics and the essence of Chinese culture.


  Shan believes that these treasures, as well as the richly illustrated and narrated book, will open a wide window for foreigners to gaze at Chinese culture.“Hopefully, they can feel the distinctive allure of Chinese culture the moment they set eyes on one of the treasures in a museum and leave with a deeper understanding of our culture,” he adds. “That would be wonderful.”
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