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系列广告与单一的一则广告相比具有创意的延续性、时空的扩展性、多种媒介项目的差异性,也正因为如此,它远比单一广告在品牌传播中的效果更持久、更有效。近年来,系列广告成为很多品牌的心头好。可口可乐、麦当劳、炫迈和益达等品牌的系列广告脍炙人口。但在实际操作过程中,很多媒体平台依然采用随机常规的投放方式,让品牌原本的精心设计和良苦用心付之东流。近日,乐视推出了多创意素材投放的最优解决方案——创意轮播。这一新广告产品的问世,有效地解决了品牌系列广告投放浪费的根本问题。
Compared with a single advertisement, the series of advertisements is more creative, more expansive and more effective than a single advertisement in brand communication because of its creative continuity, the expansion of the time and space, and the diversity of various media projects. . In recent years, a series of advertising has become a lot of brand heart good. Coca-Cola, McDonald’s, Hyun Mai and Yida brands such as the series of popular advertising. However, in actual operation, many media platforms still use random and regular delivery methods, so that the brand’s original design and good intentions are lost. Recently, LeTV launched a multi-creative material put the best solution - creative carousel. The advent of this new advertising product has effectively solved the fundamental problem of brand campaign waste.