理解不同因素对于价格公平判断的作用有着理论和现实的双重意义。从定价主体、产品类型、提价归因与价格公平判断的关系角度,采用实验方法研究发现:(1)提价被普遍视为不公平行为,但私企主导的私人产品提价获较高公平判断;(2)涉及公共产品提价,国企、政府获相对略高的公平判断,私企则很难被接受;(3)利润追求是权重最大的提价归因,政府提高公共产品价格亦被认为由利润动机驱动;(4)提价归因与定价主体和产品类型有关,对公平判断有显著预测力;(5)成本增加是对公平判断最具预测力的正面归因,而监管缺失是对公平判断最具预测力的负面归因。 To understand the role of different factors in judging the fair price has the dual meaning of theory and reality. From the perspectives of pricing subjects, product types, price attribution and price fairness, the empirical study shows that: (1) price increases are generally regarded as unfair behavior, but private-owned private-product price increases are more fair Judgments; (2) involving public product price increases, state-owned enterprises, the government was relatively fair judgments, private companies are difficult to be accepted; (3) the pursuit of profit is the most important price increase attribution, the government to raise public goods prices Driven by profit motives; (4) attribution of price increases is related to pricing agents and product types and has significant predictive force on fair judgment; (5) cost increase is the most probable positive contributor to fair judgment, while regulatory oversight Is the most predictive negative fairness judgment.