近期发生在欧洲的乐购超市马肉丑闻,各方都在争论产业价值链中的哪一方应该首当其冲对产品质量负责。许多人认为这是道德层面的问题,也有些人认为是法律责任;可是,对于潜在的战略问题却很少有人提及,说到承担这起事故的担保和责任的一方,已然是因祸得福。如今,我们生活在一个日益复杂、全球化的产业价值链中,其中大量的参与者逐渐相互依存。过去单一、纵向一体化的产业结构,负责利益链中的所有经营流程的时代已经过去了。现在越来越多的产品比如从一杯简单 Recently, in the Tesco supermarket in Europe, horse meat scandals, all parties are arguing which of the industry value chain should bear the brunt of product quality. Many people think that this is a moral issue. Some people think that it is a legal responsibility. However, few people mention potential strategic issues. The party that guarantees the responsibility and responsibility for the accident has already become a blessing in disguise. Today, we live in an increasingly complex, globalized industrial value chain, in which a large number of participants gradually interdependent. In the past, the single, vertically integrated industrial structure and the era of responsibility for all business processes in the interest chain have passed. Now more and more products such as from a simple cup