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本文对商誉的计量问题进行了概述和相关的分析比较。现阶段国际上商誉计量方法主要有直接法、超额收益法和割差三种。通过几种方法的比较,本文建议在采用割差法计量入账价值的同时,用超额收益法出商誉价值以作参考。出于稳健性原则考虑,又应当首选超额收益折,折现年限可由并购双方协商确定。只有在有充分理由可以确定商誉期发挥作用,预期超额收益在相当长时期内稳定的情况下,可选用超额收益资本化法。
This article gives an overview of the measurement of goodwill and related analysis and comparison. At this stage, there are three main methods for measuring goodwill in the world: direct method, excess return method and cut difference. Through the comparison of several methods, this paper suggests that the value of goodwill should be used as a reference by using the excess return method. For reasons of prudence, it should be the first choice of over-income discount, the discount period can be negotiated by both parties. Only when the goodwill period can be determined with good reason to play a role and the excess return is expected to be stable over a long period of time may be used to capitalize the excess return.