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我国著名教育心理学家廖世承主张:教育的宗旨在于充分发展个人潜在的能力,使学生成为最快乐和最有用的人。近几年发展起来的高等职业技术教育,是以就业为导向的教育。坚持培养面向生产、建设、管理、服务第一线,具有良好职业道德的技术应用型人才。学生未来的岗位大多是中小型企业、乡镇企业和服务行业,要对企业进行技术改造和引进技术的消化吸收,只有动手能力,没有创新思维,没有较高素质和较强的公关能力是难以胜任的。因此,改革公关教学,使师生在轻松愉快的氛围中学习,提高高职生的综合素质,增强就业竞争力,是当今公关教师不断探索的内容。
Liao Shicheng, a famous educational psychologist in China, maintains that the purpose of education is to fully develop the individual’s potential ability to make students the happiest and most useful people. In recent years, the development of higher vocational and technical education is based on employment-oriented education. Adhere to training oriented production, construction, management, service first-line, with good professional and technical personnel of technology. Most of future student positions are small and medium-sized enterprises, township and village enterprises and service industries. It is hard to be competent in technological transformation and introduction and absorption of technology by enterprises. Only students with no ability to innovate, high quality and strong public relations ability are not competent of. Therefore, the reform of public relations education so that teachers and students in a relaxed and happy atmosphere to enhance the overall quality of higher vocational students and enhance employment competitiveness, public relations teachers continue to explore the content.