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任何一个企业,无论其能力多大,都无法全面满足不同市场服务需求,都不可能对所有的服务购买者提供有效的服务。因此,每个企业在实施其服务营销战略时都需要把其服务市场或对象进行细分,在市场细分的基础上选定自己服务的目标市场,有针对性地开展营销组合策略,才能取得良好的营销效益。金字火腿就是这样。火腿是一种在世界范围内流行很广的肉制品。金字火腿是我国为数不多的具有世界知名度的传统食品品牌之一。受益于国民经济以及酒店餐饮、商超连锁的快速发展,金字火腿的市场容量目前已达到300万只左右,但相比于巨大的国内肉制品消费市场,金字火腿的市场容量还未达到饱和。
No enterprise, no matter its ability, can not fully meet the needs of different market services, and it is impossible for all service buyers to provide effective services. Therefore, each of the enterprises in the implementation of its service marketing strategy need to subdivide its service market or object, select the target market for their services on the basis of market segmentation, to carry out marketing strategy in a targeted manner in order to obtain Good marketing effectiveness. Golden Ham is like that. Ham is a very popular meat product worldwide. Golden Ham is one of the few traditional food brands in the world that is famous in the world. Benefit from the national economy and the rapid development of hotel restaurants, supermarkets and chains, the market capacity of Golden Ham has now reached about 3 million, but compared to the huge domestic meat consumption market, Golden Ham’s market capacity has not yet reached saturation.