目的了解大学生体育锻炼与健康投资的现状,为引导大学生体育健康投资提供参考。方法运用文献资料法、问卷调查法、数理统计法对兰州市8所高校大学生体育锻炼、健康投资的现状进行调查分析。结果兰州市大学生有较强的健身意识和良好的锻炼习惯,55%的学生能保证1~3次/周的体育锻炼,但在体育的健康投资方面注重实物消费,84.63%的学生没有花钱健身的意识,63.48%的学生不同意花钱健身。结论大学生体育健身态度积极,但健康投资观念还需加强正确引导。 Objective To understand the current situation of college students ’physical exercise and health investment and provide reference for guiding college students’ sports health investment. Methods The literature, questionnaire and mathematical statistics were used to investigate the current situation of physical exercise and health investment of 8 college students in Lanzhou. Results Lanzhou college students had a strong sense of fitness and good exercise habits, 55% of students can guarantee 1 to 3 times / week of physical exercise, but physical health spending on physical investment, 84.63% of the students did not spend money 63.48% students do not agree to spend money on fitness. Conclusion College students are active in sports and fitness. However, the concept of healthy investment needs to be strengthened and properly guided.