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近几年,随着互联网发展,出现了一种新现象——网络社区的崛起。网络社区出现后,逐渐聚合了大量网民,并形成一个相对稳定、开放、群体共属的“网络家园”。在交往过程中,社区成员逐渐形成了一种不同于传统社区的联结互动模式,建构了一种超越空间和时间的网络社区交往。本文首先从宏观角度对网络社区成员间联结互动生成模式进行探究,着重用实证的方法分析联结互动的整个行为过程,包括选择进入、建构角色、获取资源三个环节;然后通过个案研究探讨网络社区成员间联结互动关系的建立、扮演角色和由此产生的维系关系的规则,资源等;其次从微观的视角对互动的核心内容——社区成员的发帖进行了社会网络分析;归纳总结网络社区成员间联结互动生成模型。
In recent years, with the development of the Internet, a new phenomenon has emerged - the rise of the online community. After the emergence of the online community, a large number of Internet users are gradually aggregated and a relatively stable, open and communal “network home” is formed. In the process of communication, members of the community gradually formed a pattern of interaction and interaction different from that of the traditional community, and constructed an online community interaction that transcends space and time. This paper first explores the interaction patterns among the members of the online community from the macroscopic point of view, focusing on the empirical analysis of the whole process of interaction, including the three steps of choosing to enter, constructing the role and obtaining resources; then through the case study to explore the online community The establishment of the interaction between members, playing the role and the resulting rules and resources to maintain the relationship; secondly from the microscopic point of view of the core content of interaction - the community members posted a social network analysis; summarized network community members Generate a model of interaction between the two.