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随着知识与经济发展一体化趋势的逐渐形成,知识经济时代离我们越来越近。而随着文化与经济一体化趋势的发展,现代企业越来越重视以人为本,塑造企业形象,建设企业文化,从而提高企业在社会的美誉度和市场的竞争能力,成为现代企业生存与发展的必然要求。每个民族都有自己传统特征的民族文化;体现每个人的文化素质通常是用学历加特长;而对企业来说,应有个性特色的企业文化是市场竞争中企业发展的动力。
With the gradual formation of the trend of integration of knowledge and economic development, the era of knowledge economy is getting closer to us. With the development of the trend of cultural and economic integration, modern enterprises pay more and more attention to people-oriented, shape their corporate image and build their corporate culture so as to enhance their reputation in the society and their market competitiveness, thus becoming the inevitable necessity for the survival and development of modern enterprises Claim. Each nation has its own traditional characteristics of the national culture; reflect the cultural qualities of each person is usually used to qualify and specialty; and for enterprises, should have the personality and characteristics of corporate culture is the driving force in the development of enterprises in the market competition.