世界品牌进入中国市场,本土领导品牌下沉二三线市场,二三线品牌的市场份额在逐渐被一线品牌所吞噬,二三线品牌生存压力越来越大,在面对众多强劲对手面前,二三线品牌如何能够突破一线品牌的天花板,从第二跃升到第一,杀出一条血路呢?我们先以百事可乐如何突围可口可乐为例来阐述二三线品牌的突围之道。 World brands into the Chinese market, the local leading brands sink second and third tier markets, second and third tier brands market share gradually being swallowed by first-line brands, second and third-tier brands growing pressure to survive in the face of many strong competitors, second and third tier brands How to break through the ceiling of first-line brand, jumped from the second to the first, to break a bloody way? We first Pepsi how to break Coca-Cola as an example to illustrate the breakthrough of the second and third tier brands.