读者提问:没优势、没关系,怎么做销售?我是一家IT企业的大客户销售人员,做业务将近一年了,有一个问题困扰越来越大。做业务以来,我一直很难给自己一个客户选择我们的理由。我们这个行业竞争很激烈,我希望自己能够做顾问式销售,但是我发现我们能够解决的客户问题,竞争对手也能解决,我们很难给客户什么特别的价 Reader’s question: No advantage, no matter, how to sell? I am an IT company’s major customer sales staff, doing business for nearly a year, there is a problem more and more troubled. Since doing business, I have always had a hard time giving myself a reason for customers to choose us. Our industry is very competitive and I hope I can do consultative sales, but I found that we can solve customer problems, competitors can also solve, we can hardly give customers special price