贴近实际、贴近生活、贴近群众是使新闻宣传工作取得实效的根本途径,也是新时期加强和改进新闻宣传工作的更新更高要求。 首先,要增强新闻宣传的定位意识。正确的舆论导向,既包括及时、准确地宣传党和政府的主张,还应包括正确地反映广大人民群众的心声和意愿。但是,一讲导向,有些同志往往有意无意地将宣传党的路线、方针、政策与反映人民群众的心声、呼声割裂开来,将导向性与贴近性对立起来。以为坚持导向性就是专门讲大道理,就是说教和灌输,就要 Being closer to reality, closer to living and closer to the masses are the fundamental ways to make news propaganda work effective, and also a newer and higher requirement for strengthening and improving news and propaganda work in the new era. First of all, we should enhance the positioning awareness of news propaganda. The correct direction of public opinion includes not only propagating the party’s and government’s opinions promptly and accurately, but also correctly reflecting the voices and aspirations of the broad masses of the people. However, as soon as the guideline is given, some comrades often deliberately or unconsciously split the propaganda of the party’s line, principles and policies with the voices and voices that reflect the people and oppose the orientation and proximity. To insist on guiding is to talk about the truth, that is, preaching and inculcation, it is necessary