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近年来,随着互联网技术的发展和信息时代的来临,与信息为载体的媒体行业发生了前所未有的变化,以网络和自媒体等形式为主的新媒体层出不穷,这不仅增添了人们对媒体行业的新鲜感,也为人们生活的方方面面提供了便利之处。与此同时,县市级传统的以报纸、广播电视等为主的媒体收到资金、人才、形式、制作播出等方面的限制,在面临新媒体的强势冲击时展露出发展滞后的疲态,并在激烈的竞争中呈现“马太效应”的现象。在当前这一发展形势下,县级媒体如果在新媒体的浪潮中另辟蹊径,寻求一条适合自身和时代特点的道路成为亟待解决的问题。本文将对此进行分析并提出针对性建议。
In recent years, with the development of Internet technology and the advent of the information age, unprecedented changes have taken place in the media industry with information as a carrier. New media such as the Internet and self-media are emerging in an endless stream, which not only increases people’s awareness of the media industry Freshness, but also provide convenience for all aspects of people’s lives. At the same time, the traditional media at the county and city levels such as newspapers, radio and television stations have received restrictions on capital, talent, form, production and broadcasting, and have shown signs of development lagging behind in the face of the strong impact of the new media , And in the fierce competition presents “Matthew effect ” phenomenon. Under the current situation of development, if the media at the county level finds another way in the wave of new media, it will be an urgent issue to seek a suitable path for itself and the times. This article will analyze this and make recommendations.