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电视媒体活动是电视媒体为了赢得受众的注意力,抓住社会生活中的一些具有潜在社会影响的人物和事件,通过媒体的策划、组织和报道,鼓励受众主动参与、积极互动, 以实现媒体社会效益与经济效益双赢的一种方式。依据这一界定,香港回归大型电视直播、“神六”升空直播是媒介事件,而CCTV“感动中国年度人物评选”、湖南卫视“超级女声”等则是电视媒体活动。加强对电视媒体活动的探讨,对当前处于超常规发展中的电视媒体活动具有重要的理论价值和现实意义。
In order to win the audience’s attention, the television media activities are to seize some potential social impacts of people and events in the social life. Through the media planning, organizing and reporting, the media are encouraged to actively participate and interact with each other in order to realize the media society Benefit and economic efficiency win-win way. According to this definition, the return of Hong Kong to a major live television broadcast, “Shenzhou VI” live streaming is a media event, and CCTV “touching the annual figures of China,” Hunan Satellite TV “Super Girl” is the television media activities. Strengthening the discussion of the activities of the television media is of great theoretical and practical significance for the current television media activities in the ultra-conventional development.