体育产业被称为“无烟工业”,已为世人所公认,而中国体育市场具有巨大的潜力也被人们呼喊了许多年,以世界著名品牌耐克为例,去年全球总销售额为117亿美元,但在中国地区的销售额却仅为3亿美元,这一比差远远不能符合中国应该具有的“体育大国”地位,当然从另一方面也表明了中国体 The sports industry is known as the “smokeless industry” and has been recognized by the world. However, the huge potential of the Chinese sports market has also been shouted for many years. Taking the world famous Nike as an example, the global total sales last year were 11.7 billion U.S. dollars , But sales in China are only 300 million US dollars, the ratio is far from China should have a “sports power” status, of course, on the other hand also shows that China