《网络营销》课程是电子商务专业的核心课程,随着电子商务行业的不断发展和互联网使用的不断普及,网络营销中的各种营销方式的变化使得其课程的教学工作的灵活性和重要性显得格外突出。本文针对《网络营销》教学的资源变化性和课程教学展开探讨,并提出《网络营销》课程教学的整体性建设方向及建议。 “Network marketing” course is the core course of e-commerce major. With the continuous development of e-commerce industry and the increasing popularization of Internet usage, the variety of marketing methods in internet marketing makes the teaching work of the course flexible and important It is particularly prominent. In this paper, the author probes into the resource variation and teaching of “Network Marketing” teaching and puts forward the overall construction direction and suggestions of “Internet Marketing” teaching.