企业报的“轻内重外”现象,说具体点就是,企业报人员对企业内职工写的稿件不用或极少用,认为这些稿子水平低,改起来费劲,而热衷于约一些所谓名家和“大手笔”的稿子,一篇几乎将近一版。企业报理应贴近职工,贴近生产经营,服务于企业的两个文明建设,但尽刊登些不着边际的东西,有违办报初衷。这种“轻内重外”的做法,是企业报的误区。 笔者认为,企业报还肩负着发现和培养本企业人才的重任。对于有些初学写稿的职工来讲,企业报就是他们成长的摇篮。企业报必须牢记为企业、为职工服务的宗旨,切勿“轻内重外”,越办越空。否则,就会失去本企业职工,报纸的生命力也会大打折扣。 Corporate newspaper “light inside weight outside” phenomenon, said the specific point is that business newspaper workers on the company employees do not write articles or rarely used, that these manuscripts are low, change strenuous, and keen on some of the so-called famous and “Generous” manuscript, an almost one edition. Business reports should be close to workers, close to the production and management, services in the two civilizations, but do not publish some implacable things, contrary to the original intention. This “indifference” practice is a misunderstanding of the enterprise. The author believes that Enterprise News also shoulders the task of discovering and cultivating the talents of this enterprise. For some beginners writing workers, corporate newspaper is the cradle of their growth. Corporate newspaper must be kept in mind for the enterprise, the purpose of serving workers, not to “light within the weight of” more and more space-time. Otherwise, the workers in the enterprise will be lost and the vitality of the newspaper will be greatly reduced.