论文部分内容阅读
8月11日,广电总局印发《关于表彰2012年广播电视创新创优栏目的决定》,对18个电视栏目、10个广播栏目予以表彰。这些创新创优栏目在拥有较好收视率、收听率的同时,拥有很好的口碑,在引导社会舆论、弘扬主流价值观、传播科学知识、讴歌人间真善美、提供健康娱乐等方面发挥了积极作用,广播电视呈现出一股清新正气。比如,励志类节目浙江卫视的《中国梦想秀》、云南卫视的《士兵突击》等以感人故事倡导积极向上的人生态度;江苏卫视的益智类节目《一站到底》造就一批平民知识英雄;辽宁卫视的新闻类节目《老梁观世界》探索生动活泼的引导新方式;湖南卫视的道德类节目《平民英雄》展现凡人善举,树立社会正气;中央电视台的娱乐类节目《谢天谢地,你来啦》突破以往娱乐节目定式,开拓增加文化知识含量新方向;河北卫视的《村里这点事》请农民自编自演农村题材栏目剧,被农民亲切地誉为“自己的节目”;湖北省“垄上行”电视品牌扩展到全省各市州,讲农民事、说农民话,深受农民欢迎。为此,本刊特别约请专家及优秀栏目负责人、主创人员撰写文章,对部分电视创新创优栏目的成功原因和实践经验进行了分析梳理。
On August 11, the State Administration of Radio Film and Television issued the Decision on Compelling for Innovation and Creation of Radio and Television in 2012, and commended 18 television programs and 10 radio programs. These innovative and creative columns have a good reputation while having good ratings and listening rates. They have played an active role in guiding public opinion, promoting mainstream values, disseminating scientific knowledge, praising the truth, beauty, and health of the world. Radio and television show a fresh and upright. For example, inspirational programs such as Zhejiang Satellite TV’s “Dream of China” show and Yunnan TV’s “Soldiers Assault” advocate a positive and progressive attitude in life with touching stories; the “one stop in the end” campaign of Jiangsu Satellite TV creates a herd of knowledgeable civilians ; Liaoning TV news program “Laoliang concept of the world” to explore a lively guide new ways; Hunan Satellite TV’s moral category “civilian hero” to show mortal kindness and establish a righteous society; CCTV entertainment program “Thank God, you come You ”break through the previous entertainment programs, open up a new direction to increase cultural knowledge; Hebei Satellite TV,“ the village this event, ”invited farmers to play their own rural topics column drama, affectionately as“ their own programs ”peasants; Hubei Province “ridge up ” television brand extended to all cities and prefectures in the province, talking about peasant things, saying peasant words, welcomed by farmers. To this end, we specifically invite experts and excellent column heads, chief writers writing articles, part of the TV innovation and excellence columns of the causes of success and practical experience were analyzed.