由于大禹是中国历史上第一个具有信史性人物,尤其是其治水的卓越功绩,所以,大禹理所当然地成为了中国历史上个人品牌建构的标杆。大禹与大禹治水结合是如此紧密,无疑昭示了个人品牌建构的基本要素为:人物实绩的他者认同、人物创建实绩可回溯的故事、人物实绩与故事的物化文本。 As Dayu was the first historically honored and historic figure in the world, especially his outstanding merit in flood control, Dayu naturally became the benchmark of personal brand building in Chinese history. Dayu and Dayu flood control is so closely, undoubtedly shows that the basic elements of individual brand building: the identification of the others of the performance of the characters, the characters create a track record of performance, character performance and the materialized text of the story.