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随着英语培训市场的日益火爆,英语学习者呈现出越来越低龄化的特征。合肥的少儿英语培训市场存在市场准入较低、教学及服务质量参差不齐、价格混乱等现象。只有深入了解当地的少儿英语培训市场细分现状和消费者的特征和需求,才能市场中获得一定的竞争力。
With the growing popularity of the English language training market, English learners have shown the characteristics of getting younger and younger. Hefei’s children’s English training market has low market access, teaching and service quality is uneven, the price chaos and so on. Only in-depth understanding of the local children’s English training market segmentation status and consumer characteristics and needs, in order to gain some competitiveness in the market.