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在广播宣传中,对宣传效果的好坏、影响的大小起着直接作用的,是广播中所使用的语言的特点和播讲的方式。本文所介绍的是国外研究者根据听众的感知心理规律,就广播语言和播讲方式的运用上提出的一些应注意遵循的原则。
In the broadcast, the quality of the publicity, the size of the impact plays a direct role, the characteristics of the language used in the broadcast and broadcast the way. This article introduces some foreign researchers should pay attention to the principle of listening to the audience based on the psychological laws of perception, on the use of broadcast language and broadcast mode.