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近年来,早期教育与早期教育机构的运行状态逐步成为社会热点。西安市的早教市场开始较早,已经成为学前教育领域的一股重要力量。本研究针对西安市家长对于早期教育的必要性认知、对于育儿困惑的首选解决渠道、参加过的早教活动、早教品牌认知情况、早教机构家长满意度共5大问题展开了调查研究。
In recent years, the operation status of early education and early education institutions has gradually become a social hot spot. Early education market in Xi’an began earlier, has become an important force in the field of pre-school education. This study aimed at the parents of Xi’an for the necessity of early education awareness, the preferred channel for the solution of confusion in parenting, participated in the early education activities, brand awareness of early education, parenting institutions of early education institutions were a total of five major issues investigated.