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传统的营销思维是企业先制定营销战略,后选择相应的战术。而逆向营销理论则认为战略应当自下而上发展而来,即先制定战术。逆向营销是以顾客主导一切的现代市场营销理念为基础,以逆向思维方式为指导的突破常规思维的一种全新的营销理论,在客户主导一切的时代,逆向营销将帮助企业为客户创造更多价值,推动现代企业的营销实践。
The traditional marketing thinking is that enterprises first develop marketing strategy, and then select the appropriate tactics. The reverse marketing theory is that the strategy should be developed from the bottom up, that is, to develop tactics. Reverse marketing is based on the modern marketing concept that customers dominate everything and a brand new marketing theory based on the reverse thinking mode, which breaks through the conventional thinking. In the era where the customers dominate, reverse marketing will help enterprises to create more for customers Value, promote the marketing practice of modern enterprises.