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目前,我国国民经济平稳较快增长,网络普及,网民理财投资意识日益增强,财经门户网站也越来越受到大众的关注。股民们对财经信息服务需求日益增强,极大地推动了财经门户网站的建设与发展。但是部分财经门户网站存在重设计轻用户,定位不清晰,内容可读性不强,同质化现象严重,用户体验差等信息构建问题,网站面临生存危机。本文将着手研究财经门户网站未来的发展趋势及信息构建现状。
At present, the steady and rapid growth of the national economy in our country, the popularization of the Internet, the increasing awareness of Internet users in the investment in wealth management and the increasing concern of the financial portals have also come under public concern. The increasing demand of investors for financial information services has greatly promoted the construction and development of the financial portal. However, some financial portals have redesigned light users, the location is not clear, the content is not readable, serious homogeneity, poor user experience and other information construction issues, the site is facing a crisis of survival. This article will begin to study the future development trend of financial portal and information construction status quo.