时代华纳公司在 Pathfinder 网站上推出了名为Giftfinder 的在线购物指南。尽管它的出台并没有被大肆渲染,却极可能是华纳公司新电子商务战略的一个缩影,所谓新战略,就是将时代华纳下属林林总总的各色网络资源重组,形成强有力的电子商务一体资源。时代华纳新媒体公司的商务主管 Christin Shanahan 介绍说,他们将 Gififinder的链接放在所有 Pathfinder 的网页下方。这个服务项目包括一个由 Junglee 提供的购物搜索代理以及和诸如 Barnes & Noble、Cyberian Outpost、Office Time Warner Inc. on the Pathfinder website launched an online shopping guide named Giftfinder. Although its introduction has not been hype, it is most likely a microcosm of Warner’s new e-commerce strategy. The so-called new strategy is to reorganize the vast network of Time Warner affiliates to form a powerful e-commerce resource. Christin Shanahan, commercial director at Time Warner New Media, said that they put Gififinder’s link underneath all the Pathfinder pages. This service includes a shopping search agent provided by Junglee and partners with companies such as Barnes & Noble, Cyberian Outpost, Office