随着人们生活条件的普遍改善和节假时间的调整,外出旅游已成为消费的时尚之一。然而旅游过程中总会让游客感觉到有些遗憾存在,这其中很多问题是在导游服务过程中呈现出来的,且带有普遍性和常见性,这使我们不得不积极寻找产生这些常见问题的原因及对策。本文将从导游服务过程中常见的问题进行分析,并试图挖掘对策,以提高导游服务质量。 With the general improvement of people’s living conditions and the adjustment of holiday time, traveling abroad has become one of the fashion of consumption. However, tourists always feel some regret during the travel process, many of which are presented during the tour guide service and have commonality and commonality, which makes us have to actively seek the reasons for these common problems And countermeasures. This article will analyze the common problems in the process of tour guide service, and try to find out the countermeasures to improve the tour guide service quality.