“互联网+”时代改变了大学生的社会认知方式和自我应对方式,弱化了高校传统思想政治教育的吸引力,挑战了思想政治教育工作者的权威。高校思想政治教育要学习互联网“用户至上”的思维方式,贯彻“以生为本”;要将传统的单一课堂教学形式拓展为丰富多彩的互联网式教学;要提升思想政治教育工作者的互联网素养;整合社会优质教育资源,以提升教育质量。 “Internet ” era has changed college students’ social cognition and self-coping styles, weaken the attractiveness of traditional ideological and political education in colleges and universities and challenged the authority of ideological and political education workers. Ideological and political education in colleges and universities should learn the Internet “user first ” way of thinking, implementation “students-oriented ”; to expand the traditional single classroom teaching style for colorful Internet-based teaching; to enhance ideological and political education Internet literacy; integration of social quality education resources to enhance the quality of education.