现如今越来越多的设计师开始将非物质文化遗产元素运用到地方特色产品包装设计上,并借助非遗的力量增加包装的吸引力。然而国内的许多地方特产包装还有待改进和完善,在设计环节上还存在诸多问题。地方特产的包装设计想要在激烈的市场竞争中立足,就要多借鉴在非遗文化元素运用及品牌化包装成功的案例。 Nowadays, more and more designers begin to apply the elements of intangible cultural heritage to the packaging design of local specialty products, and increase the attractiveness of packaging with the help of non-destructive power. However, many domestic specialty packaging needs to be improved and perfected. There are still many problems in the design process. Local specialty product packaging design want to fierce competition in the market, we must learn more in the non-heritage elements and brand packaging successful cases.