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女子十二乐坊是近年来出现的一支民乐组合,所取得的成功是有目共睹的。本文从她们的传播理念、传播手段以及市场运作等几个方面进行研究,尝试着分析、探讨她们在商业社会中的成功之道。
The Twelve Girls Band is a folk music combination that has emerged in recent years. The success achieved is obvious to all. This article from several aspects of their communication concepts, means of communication and market operation and other aspects of research, trying to analyze and explore their success in the business community.