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随着政策逐渐放宽,文化产业迎来大发展,影视业掀起投资热潮。民营资本以灵活的经营机制、明确的产品定位等优势纷纷投身影视产业,但自身缺陷和外部环境的冲击,也在一定程度上制约着民营资本介入影视产业的发展。本文借助在战略管理领域应用较为广泛的SWOT分析法,探讨民营资本投资影视业的优势与机遇、劣势与挑战,以寻求民营影视资本健康发展的有效策略。
As the policy gradually relaxed and the cultural industry ushered in the great development, the film and television industry set off an investment boom. Private capital to flexible film management mechanism, a clear product positioning and other advantages have joined the film and television industry, but its own shortcomings and the impact of the external environment, but also to a certain extent, restricts the involvement of private capital in the development of film and television industry. This paper explores the advantages, opportunities, disadvantages and challenges of private capital investment in film and television industry with the help of SWOT analysis, which is widely used in strategic management field, in order to seek effective strategies for the healthy development of private film and television capital.