数字化生存有四种特质：分散权利、全球化、追求和谐和赋予权力。——《数字化生存》尼古拉·尼葛洛庞蒂根据iResearch最近发布的《2005年中国网络广告市场份额报告》数据显示,2005年中国网络营销市场规模较2004年增长78．4%,达到41．7亿元。预测2006年中国网络营销市场规模(不含渠道代理商收入)将达到65亿元,将较2005年增长55．9%,并且继续保持高速发展,到2010年,中国网络营销市场规模将有望达到257亿。这个结果让iResearch对中国网络营销市场的未来发展“持非常乐观的态度”。 There are four qualities of digital existence: decentralization, globalization, the pursuit of harmony and the empowerment. - “Digital Survival” Nicola Negro Ponti According to iResearch recently released “2005 China Internet Advertising Market Share Report” data show that in 2005 China’s Internet marketing market grew 78.4% over 2004, reaching 4.17 billion yuan. It is predicted that in 2006 China’s online marketing market (excluding channel agency revenue) will reach 6.5 billion yuan, up 55.9% over 2005 and continue to maintain rapid growth. By 2010, the scale of China’s online marketing market is expected to reach 257 million. This result gives iResearch a “very optimistic attitude toward the future development of the Chinese online marketing market.”